Its our first guest post at Build Club. And his is a guest post by Miodrag Todorovic. He is currently working as Product Marketer at Honeycomb. You can check his all work here.
Introduction: The Power of Structure
What if the secret to building great products isn't just about the right tools, but the way you organize your team? Whether it's a company designing cutting-edge software, an automaker revolutionizing transportation, or a colony of bees constructing a hive, the structure of the team determines the outcome of what gets built.
In software development, one of the most overlooked but powerful forces shaping a product is Conway's Law — the principle that the design of a system mirrors the communication structure of the team that created it. In other words, if your teams are fragmented, your product will feel fragmented. If your teams work in harmony, your product will feel cohesive.
But this principle doesn't just apply to software — it's a universal truth that governs how things are built across industries, even in nature. Nowhere is this more apparent than in the world of bees. Their instinctive use of hexagonal structures provides a masterclass in efficiency, adaptability, and intelligent design. And just as bees build their hives in a way that maximizes their efficiency, companies — and now even AI-driven teams — can structure themselves to optimize for success.
Bees and Hexagonal Structures: Nature's Lesson
Bees don't just build randomly — they follow a precise structure, using hexagons to form the foundation of their hive. This isn't by accident. The hexagon is the most efficient shape in nature, requiring the least amount of material while maximizing storage space. It allows for easy scalability and ensures that each bee can contribute effectively to the colony's survival.
This principle of structured collaboration is key in any complex system. Whether it's a beehive, a city, or an AI-driven software team, efficiency and adaptability depend on how well the underlying structure supports growth and communication.
In software development, the hexagonal architecture model takes this idea further. Hexagonal architecture, also known as the ports and adapters pattern, creates a modular, scalable system where components interact through well-defined interfaces.
Just like in a beehive, where each hexagonal cell fits perfectly into the larger structure, software built on hexagonal architecture allows teams to replace or upgrade components without disrupting the entire system. This adaptability is critical in fast-moving industries, where innovation and iteration are key to staying ahead.
Conway's Law: The Link Between Structure and Success
Melvin Conway's insight — now widely recognized as Conway's Law — states that any system will reflect the structure of the teams that built it. If an organization has siloed departments that rarely communicate, the product they build will likely have disjointed features and integration problems. Conversely, if a company has cross-functional teams that collaborate closely, the end product will feel seamless and well-integrated.
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Real-World Examples of Conway's Law
Interactive Illustrations
Tesla's Integrated Systems
A visualization of Tesla's tightly integrated software and hardware components working in harmony.
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Marvel's Connected Universe
An interconnected web showing how Marvel's storylines and characters form a cohesive narrative universe.
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AWS Microservices
A hexagonal grid representing AWS's modular microservices architecture.
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Click on each example below to see an animated visualization of their team structures and system architectures.
The lesson? If you don't intentionally design your teams, your product will inherit their inefficiencies.
Applying Conway's Law to AI Teams
With the rise of AI-driven development, we now have the opportunity to structure not just human teams, but AI teams that mirror the needs of their users. At JigJoy, we are building a platform that allows users to build AI agent teams that function like human teams, structured in a way that optimizes for their specific goals.
This is where hexagonal architecture comes into play. Just like the bees' hive, our platform enables modular, adaptable team structures that scale efficiently. Users can configure AI agents into specialized teams, ensuring that the software they generate aligns perfectly with their vision. Each AI agent operates within a well-defined role, connected through clear interfaces, making it easy to adapt and evolve without disrupting the entire system. This mirrors the AWS microservices approach — where each unit operates autonomously but communicates effectively with the whole.
Team structure = product structure. This principle applies in every industry, from nature to software development to AI-driven automation. The way you design your teams, whether human or AI, will shape the outcomes you achieve.
The next time you set out to build something, whether it's an app, a business, or a revolutionary new product, don't just ask what you want to create. Ask how your team is structured to make it happen. Because in the end, structure isn't just a byproduct of what you build — it's the foundation that determines what's possible.
Next Steps
- Audit Your Team Structure: Assess how your team communicates and collaborates. Are there silos? Is cross-functionality encouraged?
- Apply Hexagonal Thinking: Consider using hexagonal architecture (or similar modular frameworks) to build adaptable, scalable systems.
- Design Teams Intentionally: Don’t let your team structure evolve by accident. Design it around the product experience you want to deliver.
- Explore AI Team Structures: For teams using or building with AI, investigate platforms like JigJoy to create modular AI agent teams that reflect your organizational goals.
- Educate Stakeholders: Share Conway’s Law and the bees analogy with your team or leadership to advocate for more thoughtful team design.
- Build for Adaptability: Whether in org charts or codebases, prioritize structures that support easy change, replacement, and growth.
Summary
The central theme is the power of structure in determining the success of any product, especially in software development. Drawing parallels between nature (bees and their hexagonal hives), established engineering practices (hexagonal architecture), and organizational theory (Conway’s Law), Miodrag argues that how a team is structured directly influences what gets built. Bees use hexagons because they’re efficient and scalable — just like software should be. Hexagonal architecture and modular design allow teams to innovate rapidly without system-wide disruptions. Real-world examples like Tesla, Marvel, and AWS illustrate Conway’s Law in action. The post concludes with how this principle extends into the world of AI, where companies like JigJoy structure AI agents into modular, goal-oriented teams to optimize product output. The key takeaway: team structure = product structure.
